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For Sale By Owner
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Advertising Your By Owner Home
You don't have to spend thousands of dollars, but you definitely need to attract attention to your home. A little money in three or four areas is advisable. They are listed below.
Yard Sign:Spend the money necessary to get the right sign or post and hanger, and attach a rider or tube, which contains flyers with information about your home. If you have an 800 number add it to the flyer. Always keep a good supply of flyers in the rider or tube, and don’t let them get rain-soaked. You are leaving impressions at every turn… make sure they are the ones you want to give.
Flyers:These nifty sheets are the precursor to actually walking through your home. Have a photo or two of your house on the front about 4 inches wide. If you use only one, then make the photo about 6 inches wide. Below the photo(s), provide the information about your home in simple "one liners". Do not forget to include your name, address and phone #. If you have a web address be sure you include it on all your advertising, i.e.. http://fsbo-home.com/ads/406KingswoodStation/. People surf at all hours and you never know when they may want to see your home again or contact you by e-mail.
Classified Ads:When writing a classified ad, be short and sweet. Use big, bold letters. Such as FSBO, we must sell! Before going on, read our chapter on “Ad Writing Tips”. Professionals use the classified ads to direct those reading the ad to act and you choose the action that you want your prospect to take. For example, your ad could direct prospects to call you, or could direct your prospects to a webpage containing comprehensive information about your home. So instead of being tied to a phone all day so you don’t miss any calls, prospects are directed to a full-color webpage ad that highlights your home only, not an inventory of other listings. Once prospects have seen and read about your home, the web page ad directs them to your e-mail address or they call you directly at that point.
Internet:There are many resources that allow you to advertise your home on the Internet. Our suggestion is to find a resource that provides you a flat fee for the page, as well as to have your specific page submitted to the search engines for visibility. This advertisement will be part of a larger group of ads, but your page needs to stand on it's own with it's own unique Internet address. When you advertise our webpage address, prospects will see your ad only, not a list of other properties similar to yours. This is important when you advertise on the Internet in sites that specialize in “For Sale By Owner” properties. People viewing those pages do so with a very specific purpose… Compared to classified ads, the advantage of having a web page on the Internet with it’s own unique address is it’s expandability as an advertising resource and prospect filter, as well as it’s ability to allow prospects to view your home and learn more about it. And if you are thinking about an Internet site that offers a great value and has great rankings in the big search engines, log onto www.fsbo-home.com. They provide 1) Specific web page addresses for all “sale” ads, 2) National exposure with over 225,000 file hits a month, 3) Arizona Web Site, www.arizona-by-owner.com, 4) They advertise in the local news papers classified ads section.
We recommend that you advertise on as many FSBO sites as possible. Especially those that specialize in advertising in your local area. For a full listing of recommended FSBO site, see our "other links" page on the main menu.
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